Overture Promotions Names Tej Shah as Chief Executive Officer to Lead Next Phase of Growth
Waukegan, IL -- July 8, 2025 – Overture Promotions Inc. (Overture), a leading global agency in swag and branded merchandise, announced today that Tej Shah has been appointed Chief Executive Officer, effective July 7. Shah succeeds JoAnn Gilley, who has led the organization through a significant growth phase.
Shah was previously EVP, Global Head of Sales and Marketing. A 15-year veteran of Overture’s leadership team, he brings a strong cross-functional background, sales expertise, and a clear vision for the company’s next chapter.
“I’m honored to step into the CEO role as we enter an exciting new phase in our company’s evolution,” said Shah. “With a phenomenal team, strong momentum, and a commitment to innovation and service, I look forward to building on Jo’s contributions and leading us into our next chapter of growth and operational excellence.”
“We are deeply grateful for Jo’s leadership and the foundation she has built,” said Mike Meekins, CEO of Westbridge Capital Ltd., Overture’s parent company. “Tej is uniquely qualified to lead Overture into the future, with his strategic mindset, operational rigor, and unwavering focus on delivering value to customers.”
Overture is an award-winning distributor of branded merchandise, recognized for its vertically integrated in-house capabilities – including global sourcing, graphic design, webstore development, screen printing, embroidery, kitting, and fulfillment. The company achieved C$141 million in sales in 2024 and holds a Silver EcoVadis sustainability rating, underscoring its commitment to responsible business practices.
About Westbridge Capital Ltd.
Westbridge is a private equity management company. Westbridge focuses on real estate and private equity investments that by their nature have little correlation to publicly listed securities and may be used to diversify a portfolio and reduce overall portfolio risk and volatility.
About Westbridge Capital Partners Income Trust
Westbridge Capital Partners Income Trust is a Canadian-domiciled Mutual Fund Trust managed by Westbridge Capital Ltd. The Fund makes high-yield loans to mature operating companies and distributes the associated income stream to investors through monthly distributions.
